With a population of 77m of which 26.5m are online, Turkey is home to the world’s 12th largest Internet market.
E-commerce benefits from wide credit card availability (with 44m+ credit cards in use). Most of key e-commerce verticals such as travel, electronics, and private shopping are growing 70%+ year on year. Online gaming is widespread due to a very young population (half of the population is under 28). Social networking and online communities are equally widespread. Turkey is the no.3 country on Facebook in terms of unique users.
ComScore recently released a detailed report highlighting that Turkey has the 3rd most engaged online audience in the world with 30 hours spent online each month, behind only the US and Canada. The full report can be downloaded here.